In 2007 Sitting Duck paddled into new waters and delivered a successful marketing campaign for Coca Cola and Bourne Leisure. From original concept to final execution, Sitting Duck developed and managed this unique brand experience
Instant Popstar ran throughout the summer as a bespoke multi-media event, designed to create Brand Awareness as well as deliver a positive consumer experience.
The tour made 2,269 people into Instant Popstars, complete with their own recorded song, photo and unique page on the Instant Popstar website. At the end of the summer 271,819 votes were cast on the site, which had seen over 1 million hits from scratch. The 6 winners went to London to record a specially written original song, produced by Rob and Simon.
